Doctolib
Year
2026
Industry
Healthcare
Doctolib is Europe's leading healthcare platform, connecting millions of patients with healthcare professionals.
Working through an agency, I contribute to Doctolib's Instagram content, producing monthly posts that turn health topics into content people actually want to engage with, from awareness campaigns like Breast Cancer Awareness Month to everyday wellbeing themes.
MY ROLE
Creating engaging content around sensitive health topics
Fact-checked content against verified medical sources (Assurance Maladie, HAS, CNGOF)
Developed creative concepts and visual directions for health campaigns
Iterated with the agency and client on creative direction
Delivered monthly Instagram content on Doctolib's editorial calendar
Selected content
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